Saudi Arabia Home Care Market Overview: 2024-2030

Base Year: 2023

Historical Years:  2019-22

Forecast Years: 2024-2030

Saudi Arabia Home Care Market size is valued at around USD 1.73 billion in 2024 and is projected to grow at a CAGR of around 6.18% during the forecast period, i.e., 2024-30. 

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Saudi Arabia Home Care Market Dynamics: 2024-2030

Saudi Arabia Home Care Market Growth Opportunity:

Upcoming Smart City Projects in the Country to Create New Opportunities – Saudi Arabia is constantly working on developing smart towns as a part of its Vision 2030 plan, which goals to diversify its economic system & raise the standard of living for its citizens. These smart city projects in Saudi Arabia are promoting the adoption of the products rapidly due to changing lifestyles, cleanliness, and hygiene in houses. The ambitious smart city initiatives are poised to accommodate the needs of a burgeoning elderly populace as the kingdom undergoes a sizable demographic transformation with a super upswing in the number of senior citizens. As a result, the demand for home care products is anticipated to grow in the coming years to satisfy consumer demand for their safety. Therefore, the market players have a wide possibility to scale up these products to meet the market demand during the forecast period.

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Saudi Arabia Home Care Market (2024-30): Segmentation Outlook

The market report has segmented the market into the following categories:

By Product Type

-Air Care

-Candle Air Fresheners

-Electric Air Fresheners

-Gel Air Fresheners

-Liquid Air Fresheners

-Spray/Aerosol Air Fresheners

-Carpet Fresheners

-Odour Neutralizers

-Others (Refrigerator Fresheners, Bin Fresheners, and others)

Dishwashing

-Automatic Dishwashing

-Automatic Dishwashing Liquids

-Automatic Dishwashing Powders

-Automatic Dishwashing Tablets

-Dishwashing Additives

-Hand Dishwashing

-Home Insecticides

-Electric Insecticides

-Insecticide Baits

-Insecticide Coils

-Spray/Aerosol Insecticides

-Others (Foggers/Bombs, In-Home Insect Repellents, and others)

Laundry Care

-Carpet Cleaner

-Fabric Softeners

-Laundry Aids

-Spot and Stain Removers

-Starch/Ironing Aids

-Water Softeners

-Others (Colour Enhancers, Scent Booster, and others)

Polishes

-Floor Polish

-Furniture Polish

-Metal Polish

-Shoe Polish

-Surface Care & Bleach

-Home Care Wipes and Floor Cleaning Systems

-Bathroom cleaners

-Descalers

-Drain Openers

-Kitchen Cleaners

-Multi-Purpose Cleaners

Bleach

-Toilet Care

-In-Cistern Devices

-Toilet Care Tablets/Powders

-Toilet Cleaning Systems

-Toilet Liquids/Foam

Among all the home care product types in Saudi Arabia's home care marketplace, laundry care is the important segment dominating the market. 

By Distribution Channel

-Supermarkets/Hypermarkets

-Convenience Stores

-Online Retail/E-commerce

-Traditional Retailers

-Others (Direct Sales, Vending Machines, and Others)

By Region

-Central

-East

-West

-South.

The East region is currently leading the Saudi Arabia Home Care Market because of the various industrial and economic activities.

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Top Companies Operating in the Saudi Arabia Home Care Market:

-Unilever

-Henkel Jebel Ali FZCO

-Reckitt Benckiser Group PLC

-The Clorox Company

-Procter & Gamble

-Knooz Al-Ardh Detergent Manufacturing Co. LLC

-Madar Group

-Basic Chemical Industries

-Gulf Hygiene Co. Ltd.

-3M.

Industry Recent Development:

• August 2024: CloroxPro, the trusted maker of Clorox professional products, announced the expansion of the Clorox EcoClean product platform with the launch of Clorox EcoClean Disinfecting Wipes. These ready-to-use wipes are made with a 100% plant-based substrate and naturally-derived, citric acid active ingredient that kills 99.9% of germs without bleach, ammonia, or alcohol.
• July 2024: Unilever Home Care power brands Dirt Is Good (Persil) and Comfort are partnering with world-leading consumer technology and domestic appliance company Samsung. This partnership with Samsung will see us co-create the future of laundry with more speed and agility than ever before.

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