Cereal brands in the U.S. are faced with much competition and so they need to be able to manufacture a tasty and good-quality product that people will want to buy. The brand will need to convince people to buy the cereal and should therefore market it effectively to the consumer base. The right cereal boxes that are trendy and made to store the product properly and present it in a positive way to customers can stand out. It is important to concentrate on what your consumer base wants when it comes to the packaging of the product. Many U.S. customers are eco-conscious and prefer to buy from a brand that has sustainable packaging.

Sustainable packaging concentrates on limiting the environmental impact of the boxes so that they do not pollute the environment with waste. The following discusses what U.S. manufacturers should know about sustainable packaging for cereal:

Material options

If you want to turn to sustainable packaging you need to make sure you choose the right packaging material to make the box. The material should be recyclable, renewable, reusable, biodegradable, or compostable whilst being of a food-grade at the same time. No chemicals must seep into the cereal making it bad to consume.

Consumers are conscious about the health of the environment and also about their health and will want to buy a product that is placed in a good-quality cereal box. Materials that you can choose in this category include food-grade cardboard or paperboard. You can get strong packaging that will be sustainable and protect the cereal from stuff that can negatively impact it like germs, dirt, dust, humidity, etc.

The packaging often contains plastic to place the cereal in. This must also be food-grade and sustainable. You can opt for recyclable plastics here.

Dimensions of the packaging

Custom cereal boxes should not use too much material as this will end up making a brand waste packaging material and the box will be heavier to transport as well. Huge packaging is not favored by customers as well because they get the wrong impression of the quantity of the cereal product.

Reduce the use of packaging material so that the box is perfect in dimensions allowing the cereal to fit in properly. Customers will also be able to take out the product easily and consume it.

It may also be better to order packaging in bulk so that the boxes are delivered at one time, limiting the pollution coming from transporting them many times.

Printing the packaging

U.S. brands need to end up with unique packaging that stands out in this competitive market so that the custom cereal box can get the attention of customers. However there are some traditional packaging inks that are not sustainable. Even if you choose the right packaging material you may end up with a box that is not eco-friendly due to the ink used to print it.

Therefore it is important to look for sustainable ink options which are in your budget and can give you the attractive packaging design you are looking for. These are eco-friendly alternatives that are made to be sustainable. The packaging ink must also be safe and not have dangerous chemicals that can spoil the cereal.

The inks usually get made using renewable, biodegradable materials. You can for instance get soy-based inks, algae-based inks, and vegetable-based inks.

With these inks you will be able to print the box to stand out and promote your cereal brand in the U.S. market. You can select what colors to use and what images to add allowing the box to attract people to it and convince them to buy the cereal.

For instance you can include graphics and puzzles on the packaging of cereal for kids to draw their attention to the box. A healthy cereal option for adults can have a more minimalistic packaging design.

Brand information can even be added on the box to promote the cereal brand letting people know it exists and is selling cereal worth buying. This will include details like a brand logo and the business’s contact information.

Important details about the cereal can even be printed on the packaging such as its ingredients, quantity, how to store, expiry date, etc. to help let customers know about it.

Sustainable cereal packaging is trending in the U.S. due to the huge consumer base that is eco-conscious. These customers are more drawn to cereal brands that are sustainable and want to limit waste that is harming the environment. It is possible to end up with food-grade and high-quality boxes that effectively store the product and are still eco-friendly. This is when you choose the right packaging material that is recyclable or biodegradable and customizable allowing you to get packaging which impresses the consumer base and makes them want to try the cereal you are selling.