The Saudi Arabia dietary supplements market has experienced remarkable growth in recent years, driven by rising health awareness, changing lifestyles, and the growing influence of preventive healthcare. Valued at USD 317.62 million in 2024, the market is expected to expand at a CAGR of 9.60% from 2025 to 2034, reaching USD 794.35 million by 2034.

The Kingdom is witnessing a significant shift in consumer behavior, with people increasingly adopting supplemental nutrition products to maintain wellness, boost immunity, and manage chronic conditions. This surge in demand aligns with Saudi Arabia’s Vision 2030, which emphasizes improving public health, promoting fitness, and reducing dependency on curative healthcare.

The market encompasses a wide range of supplements, including proteins, vitamins, minerals, botanicals, and probiotics, offered in multiple forms such as tablets, powders, and liquids. With a growing population of health-conscious youth, expanding gym culture, and rising online supplement sales, Saudi Arabia’s dietary supplement sector is positioned for robust expansion.

Saudi Arabia Dietary Supplements Market Overview

Dietary supplements are products intended to add nutritional value to the diet and include essential nutrients like vitamins, minerals, amino acids, and herbs. In Saudi Arabia, increasing urbanization and the prevalence of lifestyle-related diseases—such as obesity, diabetes, and cardiovascular disorders—have accelerated the consumption of dietary supplements.

Consumers are becoming more proactive about their health, preferring preventive care over reactive treatments. This has created opportunities for both domestic and international supplement brands to establish a presence in the Saudi market.

The growing trend toward halal-certified supplements, plant-based nutrition, and clean-label formulations is further shaping consumer preferences. Additionally, the government’s support for health education and regulation of supplement quality through the Saudi Food and Drug Authority (SFDA) ensures consumer trust and product safety.

Saudi Arabia Dietary Supplements Market Size and Share

The dietary supplements market in Saudi Arabia accounted for USD 317.62 million in 2024 and is projected to reach USD 794.35 million by 2034, registering a CAGR of 9.60% during the forecast period.

  • Vitamins and minerals dominate the market share due to their widespread use for immunity and bone health.

  • Proteins and amino acids are gaining traction among fitness enthusiasts and athletes.

  • Online distribution channels are expected to witness the fastest growth due to increasing e-commerce penetration and digital health campaigns.

The market’s growth is further supported by the rising popularity of functional foods, nutraceuticals, and sports nutrition products among young consumers.

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Saudi Arabia Dietary Supplements Market Dynamics

Key Market Drivers

  • Rising Health and Fitness Awareness:
    Increasing participation in sports and gym activities has fueled the demand for protein powders and amino acid supplements among young adults.

  • Prevalence of Chronic Diseases:
    With growing incidences of diabetes, obesity, and heart diseases, consumers are turning to dietary supplements for better disease management and preventive care.

  • Government Health Initiatives:
    Under Vision 2030, the Saudi government promotes healthier lifestyles, balanced diets, and regular exercise, indirectly driving supplement demand.

  • Technological Advancements and Online Sales:
    The expansion of digital health platforms and online pharmacies has made dietary supplements more accessible to consumers nationwide.

Challenges

  • Strict SFDA regulations and import licensing can delay market entry for new brands.

  • Lack of awareness about proper supplement use may lead to overconsumption or misuse.

  • Dependence on imported raw materials increases manufacturing costs.

Opportunities

  • Growing demand for halal-certified supplements.

  • Rising interest in women’s health and prenatal nutrition.

  • Expansion of local manufacturing under Saudi Arabia’s industrial diversification programs.

Saudi Arabia Dietary Supplements Market Trends

  • Shift Toward Plant-Based Supplements:
    Consumers are increasingly opting for vegan and natural formulations due to rising concerns about synthetic ingredients and sustainability.

  • Popularity of Personalized Nutrition:
    Technological innovations, such as DNA-based diet plans and customized supplement formulations, are emerging trends among premium consumers.

  • Expansion of E-Commerce Platforms:
    Major retail players and pharmacies are developing online storefronts, offering discounts, subscription models, and doorstep delivery.

  • Growing Demand Among Women and the Elderly:
    Supplements addressing bone health, hormonal balance, and aging-related concerns are gaining traction among female and geriatric consumers.

Saudi Arabia Dietary Supplements Market Breakup

By Type

  • Proteins and Amino Acids: Popular among fitness enthusiasts for muscle recovery and weight management.

  • Vitamins and Minerals: The most commonly consumed supplements, essential for immunity and overall wellness.

  • Botanicals: Increasingly preferred for their natural origin and therapeutic benefits.

  • Probiotics: Gaining attention for improving gut health and digestion.

  • Others: Include omega-3 fatty acids and antioxidant blends.

By Form

  • Tablets: Widely used due to convenience and longer shelf life.

  • Powders: Preferred for sports nutrition and protein formulations.

  • Liquids: Growing in popularity for faster absorption.

  • Soft Gels: Offer easy swallowing and controlled dosage.

By Application

  • Energy and Weight Management

  • Diabetes

  • Anti-cancer

  • Anti-aging

  • Immunity

  • Cardiac Health

  • Others

The energy and weight management segment holds a substantial market share due to increasing fitness trends and obesity control initiatives.

By Distribution Channel

  • Supermarkets and Hypermarkets: Primary sales channel due to accessibility and variety.

  • Pharmacies and Drug Stores: Trusted outlets for regulated supplements.

  • Online: Fastest-growing segment with rising digital engagement.

  • Others: Includes health stores and direct sales networks.

Regional Insights

The Riyadh and Jeddah regions dominate the market due to higher income levels and health awareness. Eastern Province also shows increasing consumption of dietary supplements owing to its expanding fitness community and growing retail presence.

Rural areas are expected to witness steady growth as digital healthcare education and e-commerce accessibility improve across the Kingdom.

Key Players in the Saudi Arabia Dietary Supplements Market

Leading companies in the Saudi Arabia dietary supplements market include:

  • Bayer Saudi Arabia, LLC

  • Procter & Gamble Company (Abudawood Group)

  • Abbott Saudi Arabia Trading LLC

  • Pfizer Saudi Limited

  • Nestle S.A. (Al Muhaidib Group)

  • Applied Nutrition Ltd. (AmCan International Group, Inc.)

  • ARKOPHARMA Laboratories Co. Ltd. (Bashir Skakib Al–Jabri & Co. Ltd.)

  • Glanbia Performance Nutrition, Inc. (Amcan International Group)

  • Vitabalans Oy

  • Vytaloy Wellness

  • Glaxo Saudi Arabia Limited

  • The Archer-Daniels-Midland Company

  • Bionova Lifesciences Pvt. Ltd.

These companies are investing in product innovation, localized marketing strategies, and halal certification to strengthen their presence in the Saudi market. For instance, Abbott and Nestle are focusing on nutritional supplements for maternal and pediatric care, while Glanbia and Applied Nutrition cater to the sports and fitness segment.

Future Outlook of the Saudi Arabia Dietary Supplements Market

The future of the Saudi Arabia dietary supplements market appears highly promising. As consumers continue to embrace preventive healthcare, the demand for personalized and functional nutrition products is expected to rise.

Furthermore, the government’s emphasis on local manufacturing, digital health infrastructure, and SFDA regulations will improve market transparency and quality assurance. Emerging trends such as wearable health monitoring and AI-driven nutritional advice are likely to enhance supplement personalization and consumer engagement.

Frequently Asked Questions (FAQs)

1. What is the Saudi Arabia Dietary Supplements Market and what drives its growth?
The Saudi Arabia dietary supplements market includes products like vitamins, proteins, botanicals, and probiotics that enhance overall health. Its growth is driven by rising health awareness, preventive healthcare adoption, and lifestyle-related diseases.

2. How big is the Saudi Arabia Dietary Supplements Market?
The market was valued at USD 317.62 million in 2024 and is expected to reach USD 794.35 million by 2034, growing at a CAGR of 9.60%.

3. Which supplement types are most popular in Saudi Arabia?
Vitamins, minerals, and proteins are the most widely consumed supplements due to their benefits in immunity, energy management, and overall wellness.

4. Who are the major players in the Saudi Arabia Dietary Supplements Market?
Key players include Bayer, Abbott, Pfizer, Nestle, Applied Nutrition, and Glanbia Performance Nutrition.

5. What trends are shaping the Saudi Arabia Dietary Supplements Market?
Trends include the rise of halal-certified supplements, plant-based nutrition, e-commerce growth, and personalized wellness solutions