DataM Intelligence’s latest report, “Probiotics in Poultry Market Size, Share, Industry, Forecast & Outlook (2024–2031),” emphasizes the accelerating use of probiotics as natural alternatives to antibiotics in poultry farming. With growing consumer awareness of animal health, food safety, and antibiotic resistance, probiotics enhance gut health, improve feed efficiency, and boost bird productivity, positioning themselves as essential components in modern poultry nutrition. The market is projected to grow at a CAGR of 6.4% from 2024 to 2031, fueled by regulatory reforms and demand for sustainable, antibiotic-free poultry products.

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Market Segmentation Insights


The market is segmented by product (Lactobacillus, Streptococcus, Bacillus, Bifidobacterium), form (dry, liquid), function (nutrition, gut health, yield, immunity, productivity), and application (broilers, layers, turkeys, breeders, chicks and poults).
Lactobacilli dominate due to their well-known benefits in inhibiting pathogens and enhancing nutrient absorption. Broilers hold the largest application segment, supported by their intensive farming and consumption volumes.

Regional Insights


Asia-Pacific leads the market growth driven by substantial poultry production in China, India, and Southeast Asia. Rising incomes and urbanization drive demand for protein-rich diets, supporting probiotics adoption. North America and Europe maintain significant market shares with enforced animal welfare standards and consumer preference for clean-label poultry.

Industry Trends & Recent Developments (2025)

 

  • In January 2023, Phileo by Lesaffre launched Actisaf Sc 47 HR+, a probiotic for poultry health enhancement.

  • In July 2022, Kemin Industries introduced ENTEROSURE, a solution reducing digestive health illnesses in poultry.

  • In November 2020, Evonik launched Ecobiol Fizz, a probiotic tablet formulated for poultry.
    The trend is towards natural, effective, and regulatory-compliant probiotic formulations to ensure poultry health and productivity.

Competitive Landscape: Key Players


Key players include Chr. Hansen Holding A/S, DSM, Adisseo, Asahi Group Holdings, Evonik Industries, Lallemand Inc., Kerry Group, Purina Animal Nutrition, Provita Animal Health, and Unique Biotech. Companies emphasize product innovation, strategic partnerships, and geographic expansion.

Strategic Outlook


The probiotics in poultry market is set for long-term growth driven by consumer demand for antibiotic-free products and sustainable farming. Players investing in R&D and regulatory compliance are positioned for success in emerging and established markets.

Research Methodology


DataM Intelligence’s insights emerge from robust primary and secondary research, industry expert interviews, and regional market analysis, delivering actionable intelligence on market segmentation, growth drivers, competitive positioning, and innovation trends.