Nutraceuticals Market Summary

The global nutraceuticals market size was estimated at USD 591.1 billion in 2024 and is projected to reach USD 919.1 billion by 2030, growing at a CAGR of 7.6% from 2025 to 2030. This growth is largely driven by increasing consumer awareness of preventative healthcare and the strong recognition of the connection between diet, nutrition, and long-term well-being. As consumers become more proactive in managing their health, nutraceuticals are gaining substantial momentum as an accessible and effective way to support overall wellness.

The aging global population, particularly in developed regions, is increasingly seeking nutritional solutions that help maintain vitality and manage age-related health concerns. This shift has resulted in growing demand for supplements designed to support joint mobility, cognitive performance, cardiovascular health, and immune function. At the same time, the rising prevalence of chronic diseases such as obesity, diabetes, and metabolic disorders is encouraging people to incorporate nutraceuticals into their daily health routines. The desire to prevent illness rather than treat it has become a defining trend, positioning nutraceuticals as a central component of modern health management.

Key Market Trends & Insights

• The Asia Pacific nutraceuticals market held 38.9% of the global revenue in 2024, supported by rapid urbanization, increasing disposable incomes, and growing adoption of nutritional supplements across diverse age groups.
• The China nutraceuticals market is set to grow at a CAGR of about 8.6% from 2025 to 2030, driven by expanding health-conscious consumer segments and government initiatives promoting preventive health practices.
• Based on product, the dietary supplements segment accounted for a revenue share of 32.6% in 2024. This reflects the widespread consumption of vitamins, minerals, herbal extracts, and functional supplements across global markets.
• Based on application, the weight management and satiety category accounted for a revenue share of 16.6% in 2024, driven by increasing concerns over obesity, lifestyle-related disorders, and a growing preference for natural ingredients that support metabolism and appetite control.
• Based on distribution channel, offline sales accounted for a revenue share of 79.0% in 2024, reflecting strong consumer trust in pharmacies, specialty stores, and retail outlets for product authenticity and expert guidance.

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Market Size & Forecast

• 2024 Market Size: USD 591.1 Billion
• 2030 Projected Market Size: USD 919.1 Billion
• CAGR (2025-2030): 7.6%
• Asia Pacific: Largest market in 2024

Key Companies & Market Share Insights

The global nutraceuticals industry is characterized by a diverse landscape of players, ranging from established pharmaceutical giants to specialized ingredient manufacturers and innovative startups. Key companies including Yakult Honsha Co., Ltd., Amway Corp., Herbalife Nutrition Ltd., Nestlé S.A., The Kraft Heinz Company, The Hain Celestial Group, Inc., GlaxoSmithKline plc., General Mills Inc., Danone, and Tyson Foods, Inc. hold significant positions due to their extensive product portfolios, established distribution networks, and strong brand recognition. These major players often employ strategies such as strategic acquisitions to expand into new product categories or geographies, as seen with Nestlé’s increasing focus on personalized nutrition through acquisitions of smaller, specialized firms. They also invest heavily in R&D to develop new ingredients and formulations, as well as launch new product lines that heavily emphasize natural, organic, and plant-based ingredients to cater to evolving consumer preferences and health concerns. This continuous innovation and expansion contribute to their leading positions within the market, influencing consumer trends and shaping the competitive dynamics. Besides, key industry participants also leverage partnerships and collaborations to access broader distribution channels and gain research capabilities.

Key Players

• Amway Corp.
• Yakult Honsha Co., Ltd.
• General Mills Inc.
• Danone
• Nestlé S.A.
• The Kraft Heinz Company
• The Hain Celestial Group, Inc.
• Herbalife Nutrition Ltd.
• Tyson Foods
• Haleon Group of companies
• Otsuka Pharmaceutical
• GlaxoSmithKline plc.

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Conclusion

In conclusion, the global nutraceuticals market is experiencing strong and sustained growth as consumers worldwide place greater emphasis on proactive health management and preventive care. Rising awareness of the role of nutrition in supporting long-term well-being, combined with an aging population and increasing cases of chronic disease, continues to drive widespread adoption of nutraceutical products. Expanding regional markets, particularly in Asia Pacific, and the strong performance of categories such as dietary supplements and weight management solutions further contribute to market momentum. As consumer preferences shift toward natural, science-backed, and personalized wellness products, the industry is poised for continued expansion through 2030.