Global Amaranth Market Estimation & Definition

The Amaranth Industry was valued at USD 12.58 billion in 2024 and is projected to reach USD 30.07 billion by 2032, registering a strong compound annual growth rate (CAGR) of 11.51% from 2025 to 2032. Amaranth, a nutrient-rich pseudocereal, is prized for its high protein, fiber, vitamins, minerals, and squalene content. The market spans across diverse sectors such as food & beverage, cosmetics, personal care, and pharmaceuticals. Its gluten-free and antioxidant properties make it a popular ingredient among health-conscious consumers and product innovators alike.

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Market Growth Drivers & Opportunity

Several key factors are driving the market’s expansion. Rising health awareness and the global demand for natural, plant-based, and nutrient-dense ingredients have significantly boosted amaranth consumption, particularly in gluten-free and functional food applications. The personal care and cosmetics industries are also contributing to this growth, utilizing amaranth oil rich in squalene for skincare and anti-aging formulations. The increase in organic farming practices, along with improved distribution and e-commerce channels, further enhances accessibility. Additionally, the premium positioning of organic amaranth products and their growing acceptance in wellness-focused and specialty diets present lucrative opportunities for manufacturers and suppliers worldwide.

Emerging Trends Shaping the Future

Looking ahead, the market is witnessing a decisive shift towards organic and natural product premiumisation, especially in personal care and health food categories. Innovations are expanding the application of amaranth beyond traditional uses, with new gluten-free bakery items, health drinks, cereals, and cosmetic formulations entering the market. Additionally, the popularity of plant-based diets and natural antioxidants is anticipated to fuel further demand. The diversification of product formats, such as squalene-infused skincare oils and fortified dietary supplements, will continue to shape market dynamics in the coming years.

Segmentation Analysis

By product type, amaranth seed holds the largest market share, accounting for over 52% in 2024, driven by its versatile use in food products and natural remedies. Amaranth oil is particularly valued in the cosmetics and pharmaceutical sectors. In terms of application, personal care products dominated the market with over 62% share in 2024, primarily due to its antioxidant and anti-inflammatory benefits. The food & beverages segment is projected to register the fastest growth rate, thanks to increasing consumer interest in gluten-free and nutrient-rich alternatives. The market is also segmented by category into organic and conventional products, and by sales channel into hypermarkets/supermarkets, retail outlets, and online stores.

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Country-Level Analysis: USA & Germany

In the United States, a leading consumer within North America, amaranth is extensively used in both the personal care and gluten-free food industries. Major producers and suppliers continue to innovate in squalene production and fortified food applications. Germany represents a significant European market, benefitting from strong demand for organic personal care products and health foods. With a growing preference for natural, plant-based, and sustainable ingredients, both countries are expected to maintain robust market growth over the forecast period.

Competitor Analysis

1.Proderna Biotech Pvt. Ltd.
2. AMR Amaranth A.S.
3. Nans Products Pvt Ltd.
4. Flaveko Trade Spol. S.R.O
5. Nu-World Foods
6. Amaranth Bio Company
7. Amaranth Nord
8. RusOliva Pvt. Ltd.
9. Dk Mass S.R.O
10. Spol S.R.O
11. Health Valley
12. Amaranth Resources
13. Arrowhead Mills
14. Nu-world Amaranth
15. Irel Nans Products Pvt Ltd.
16. FlavexNaturextracteGmbh
17. Saar
18. RICHOIL
19. Nature Supply

Conclusion

With its diverse applications, rising health awareness, and strong organic product demand, the global amaranth market is positioned for steady expansion. Robust growth prospects in food, cosmetics, and pharmaceutical applications—especially in key markets like the U.S. and Germany—underscore its future potential. Market participants are encouraged to capitalize on emerging opportunities in organic personal care, gluten-free nutrition, and plant-based innovation to gain a competitive edge.