Probiotics Dietary Supplements Market Summary

The global probiotic dietary supplement market size was estimated at USD 9.71 billion in 2024 and is projected to reach USD 14.72 billion by 2030, growing at a CAGR of 7.1% from 2025 to 2030. The market is witnessing steady expansion, primarily driven by rising consumer awareness regarding the importance of gut health, digestive balance, and immune system support. As individuals increasingly prioritize preventive healthcare, probiotics are becoming a key component of daily wellness routines across diverse age groups.

The incidence of digestive ailments is rapidly increasing, which is anticipated to drive the demand for probiotic products. These supplements help combat harmful bacteria in the gut and have demonstrated effectiveness in treating conditions such as intestinal inflammation, antibiotic-associated diarrhea, and urogenital infections. Consumer education has also played a pivotal role in shaping market growth. Enhanced media coverage, scientific publications, and digital health awareness campaigns have made people more informed about the link between digestive health and overall well-being. For instance, nearly three in five U.S. consumers report actively seeking out foods that support their gut microbiome, with fermented foods being among the most popular choices. This rising awareness has translated into a greater willingness to invest in probiotic supplements for long-term health benefits.

Key Market Trends & Insights

  • The Asia Pacific probiotic dietary supplement market held the largest revenue share of 44.0% in 2024, supported by increasing health consciousness, growing disposable incomes, and the region’s strong cultural acceptance of fermented and functional foods.
  • By form, the tablets and softgels segment held the largest market share of 39.7% in 2024, as these formats offer convenience, portability, and accurate dosage.
  • By form, the chewable and gummies segment is expected to grow at a CAGR of 8.6% from 2025 to 2030, driven by rising demand for pleasant-tasting, easy-to-consume supplement formats among both adults and children.
  • By application, the gastrointestinal health segment dominated the market with a revenue share of 64.7% in 2024, reflecting the core role of probiotics in maintaining and improving digestive health.
  • By end use, the adults segment dominated the probiotic dietary supplement market with a revenue share of 55.1% in 2024, owing to increasing adoption of daily supplements for preventive care and digestive support.

Order a free sample PDF of the Probiotics Dietary Supplements Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

  • 2024 Market Size: USD 9.71 Billion
  • 2030 Projected Market Size: USD 14.72 Billion
  • CAGR (2025-2030): 7.1%
  • Asia Pacific: Largest market in 2024

Key Companies & Market Share Insights

The leading companies in the probiotic dietary supplements market are heavily investing in research and development to enhance their product offerings and create innovative formulations with superior properties to meet the growing demand.

Key Players

  • Vitakem Nutraceutical Inc.
  • Lesaffre
  • Herbalife International, Inc
  • H&H Group
  • Joseph Mercola
  • ADM
  • Amway
  • Bayer AG
  • BioGaia
  • Nestlé Health Science
  • NOW Foods
  • Nature's Sunshine Products, Inc.
  • Seed Health, Inc.
  • RenewLife
  • Goodhealth Products Limited

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The probiotic dietary supplement market is positioned for sustained growth as consumers increasingly prioritize gut health and overall wellness. Rising awareness of the connection between digestive balance and immunity, along with higher rates of gastrointestinal conditions, continues to strengthen demand. Asia Pacific remains a key contributor due to cultural familiarity with fermented foods and growing interest in functional supplements. With strong performance across formats such as tablets, softgels, chewables, and gummies, the market is evolving to meet diverse consumer preferences. As health education and preventive care trends expand, probiotics are expected to remain a central component of global nutritional habits through 2030.