Introduction: Entering the Virtual-Physical Convergence The metaverse is an expansive digital universe that blends augmented reality (AR), virtual reality (VR), blockchain, and 3D environments to create immersive, interactive experiences. It’s reshaping how people socialize, work, shop, and play. With tech giants investing in infrastructure and content creation, the metaverse is poised to...

Introduction: The Rise of the Business Metaverse The concept of the metaverse is rapidly evolving from a futuristic vision into a practical enterprise tool. While the metaverse was initially associated with gaming and social media, its business applications are becoming increasingly significant. The business metaverse refers to immersive digital environments where companies can conduct...