In the fiercely competitive mobile app market, simply building a great app is only the first step. The true challenge lies in getting that app into the hands of its target users and encouraging them to download and engage with it. User acquisition, the process of attracting and converting potential users into active app users, is a continuous and multifaceted endeavor that is critical for an...

United States Mobile Games Market Overview The U.S. mobile games market is a dominant force in gaming, valued at USD 37.91 billion in 2024, and expected to grow to USD 40.95 billion by 2025, then approximately USD 81.88 billion by 2034, reflecting a robust 8.20% CAGR for 2025–34. According to Statista, revenue is projected to reach USD 36.64...